{"id":189,"date":"2021-10-14T18:49:01","date_gmt":"2021-10-14T22:49:01","guid":{"rendered":"https:\/\/dev.pirg-test.com\/georgia\/edfund\/resources\/how-spot-fake-online-reviews-2\/"},"modified":"2023-05-22T19:29:00","modified_gmt":"2023-05-22T23:29:00","slug":"how-to-spot-fake-online-reviews-2","status":"publish","type":"resource","link":"https:\/\/dev.pirg-test.com\/georgia\/edfund\/resources\/how-to-spot-fake-online-reviews-2\/","title":{"rendered":"How to spot fake online reviews"},"featured_media":12094,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":false,"_yoast_wpseo_meta-robots-nofollow":false,"_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":""},"campaign_tax":[157],"display_option":[],"issue_tax":[],"resource_type":[67],"region_tax":[],"state":[5,7,8,9,12,13,16,18,23,24,25,28,29,2,32,33,34,36,38,40,41,42,46,50,52],"topic_tax":[124],"class_list":["post-189","resource","type-resource","status-publish","hentry"],"acf":{"details":{"helper_taxonomies":{"topics":[124],"collection":false,"press_type":false,"person_type":false,"resource_type":67,"event_type":false,"campaigns":157,"department":false,"level":false,"states":[5,7,8,9,12,13,16,18,23,24,25,28,29,2,32,33,34,36,38,40,41,42,46,50,52],"act_option":false,"display_option":false,"primary":{"topic":124}},"subtitle":"","excerpt":"The director of the FTC\u2019s Bureau of Consumer Protection, Samuel Levine said, \u201cFake reviews and other forms of deceptive endorsements cheat consumers and undercut honest businesses.\u201d\u00a0","featured_image":12094,"caption_override":"","updated_on":null,"sidebar_action":"","related_event":"","hide_hero_image":false,"location":"internal","external_link":{"publication_name":"","url":""},"file":null,"sidebar_action_query_string":""},"helper_people_group":{"title":"Authors","entities":null},"helper_downloads":{"title":"Downloads","files":null},"page_layout":[{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":"","component_wysiwyg":{"content":"<em>Oct. 14, 2021<\/em>\r\n\r\n<em>By Hannah Rhodes, Consumer Watchdog Associate<\/em>\r\n\r\nOn Oct. 13, the <a href=\"https:\/\/www.ftc.gov\/news-events\/press-releases\/2021\/10\/ftc-puts-hundreds-businesses-notice-about-fake-reviews-other\">Federal Trade Commission<\/a> (FTC) put hundreds of companies nationwide on notice that if they use fabricated endorsements to deceive consumers, they could face financial penalties up to $43,793 per violation.\r\n<p dir=\"ltr\">A form of endorsement is a fake review, which can be used to trick a consumer into purchasing a product. A <a href=\"https:\/\/www.consumer.ftc.gov\/articles\/how-evaluate-online-reviews\">fake review<\/a> could be done by the company itself, whether it is to benefit their own product or to use negative reviews against a competitor. Another way fake reviews occur is when a company sends a product to a consumer for free and the consumer leaves a positive review with no mention of how they received the product. There may be an unwritten understanding that it was a quid pro quo.<\/p>\r\n<p dir=\"ltr\">The director of the FTC\u2019s Bureau of Consumer Protection, <a href=\"https:\/\/www.ftc.gov\/news-events\/press-releases\/2021\/10\/ftc-puts-hundreds-businesses-notice-about-fake-reviews-other\">Samuel Levine<\/a> said, \u201cFake reviews and other forms of deceptive endorsements cheat consumers and undercut honest businesses.\u201d<\/p>\r\n\r\n<h4 dir=\"ltr\">With the overwhelming number of reviews found both on website listings and social media, we pulled together the best tips to spot fake reviews when shopping online:<\/h4>\r\n<ul>\r\n \t<li dir=\"ltr\">\r\n<p dir=\"ltr\">Look at the dates of the reviews. If there are many reviews in a short period of time, it can be an indication that the reviews are fake. A listing that has a diverse range of reviews from different periods of time can be more trustworthy.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li dir=\"ltr\">\r\n<p dir=\"ltr\">The language of the review can tell you a lot. A <a href=\"https:\/\/news.cornell.edu\/stories\/2011\/07\/cornell-computers-spot-opinion-spam-online-reviews\">study done by Cornell University researchers<\/a> looking at real and fake hotel reviews found that the real reviews used straightforward language. They said \u201chotel\u201d, \u201cbathroom\u201d and \u201ccheck-in\u201d versus fake story-telling reviews that used \u201cvacation\u201d, \u201cbusiness trip\u201d and \u201cmy husband.\u201d<\/p>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li dir=\"ltr\">\r\n<p dir=\"ltr\">Check out the reviewer. A generic sounding name can be an indication that the review was made by a fake account. If a reviewer has made only one review on one product, it could be a fake review.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li dir=\"ltr\">\r\n<p dir=\"ltr\">Beware of social media reviews. The <a href=\"https:\/\/www.ftc.gov\/system\/files\/documents\/plain-language\/1001a-influencer-guide-508_1.pdf\">FTC guidelines on disclosures<\/a> require influencers to reveal that they have a financial, employment, personal or family relationship with a brand when promoting their product. Popular social media influencers <a href=\"https:\/\/www.ftc.gov\/news-events\/press-releases\/2017\/09\/csgo-lotto-owners-settle-ftcs-first-ever-complaint-against\">have come under scrutiny<\/a> for not disclosing their relationship with a brand while telling their audience to purchase or use a product.<\/p>\r\n<\/li>\r\n \t<li dir=\"ltr\">\r\n<p dir=\"ltr\">If it sounds too good to be true, it probably is. When leaving an honest review, most customers aren\u2019t overly positive or negative. They could have a good experience, but still have criticism on one aspect. If it sounds like the best thing that\u2019s ever been sold, there\u2019s room to be skeptical.<\/p>\r\n<\/li>\r\n<\/ul>","":null}}],"site_specific_content":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to spot fake online reviews<\/title>\n<meta name=\"description\" content=\"The director of the FTC\u2019s Bureau of Consumer Protection, Samuel Levine said, \u201cFake reviews and other forms of deceptive endorsements cheat consumers and undercut honest businesses.\u201d\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.pirg-test.com\/georgia\/edfund\/resources\/how-to-spot-fake-online-reviews-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to spot fake 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